PASTOR–Taking Care of Your Readers

Copywriter Ray Edwards recommends that you PASTOR your readers by giving them content that will improve their lives.

PAIN POINT: Define a place in your readers’ lives where they might experience pain.

AMPLIFY: Explain how it could be even worse than they thought it was.

STORY: Tell a story that offers a solution that will relieve your audience’s pain.

TESTIMONY: Quote an expert who can confirm the story experience is accurate.

OPPORTUNITY: Turn toward your readers. How might they try this solution in their lives.

RESPONSE: What action can they take right now?

You can listen to Ray Edwards explain how this works on his podcast. http://rayedwards.com/031/