What’s a digital platform? It’s anyplace online where you might publish your content. Because each platform is different, the guidelines to write for each platform are different. However, there are three questions you can ask, regardless of the platform?
1. What is the most interesting part of this content?
Start with the startling statement, the quick story, or a question that will grab your reader’s attention. Use concrete nouns and verbs. Summarize your main point.
Internet readers make split-second decisions about whether or not they will stay on your page to read the piece you wrote. Make your headline and your first sentence count.
2. What content will your readers find on your website that they won’t find anywhere else on the web?
No need to repeat content that can be found other places. If you are writing for Cru platforms, include stories about people whose lives are changing because of the work your team is doing. Add content that demonstrates your particular ministry’s most important values.
3. What are you giving them that adds value to their lives?
Plan times of the year where your audience can join you for an event you are hosting in their community. Invite them to take mission trips with your disciples.
Add some Cru basics like articles about how to experience God’s love and forgiveness and how to be filled with the Holy Spirit. You can find content at Cru.org under the training tab. Update the content by rewriting it in your own words and adding your own examples.
So, how are you doing?
Check the last piece of content you posted. What’s the most interesting part? Did you lead with it? How does that content uniquely express your ministry’s faith and values?